Premier strategy, steady growth
An FMCG trading and distribution company for Nepal and beyond, backed by a group that has been in business since 1999.
A new trading house, from a group active since 1999
Elite Marketing was incorporated in Lalitpur on 29 July 2025 to trade fast-moving consumer goods in Nepal and internationally. It is the newest company in BTI Group.
BTI Group began with management consultancy and grew into training, research, accounting and audit services, and then into domestic trading, import and export. Elite Marketing brings that trading work into one dedicated company.
It is registered for import- and export-related business, beverage service activities, the supply of various goods, and other food items, and it trades FMCG goods with major industrial partners including ABC Oil Industries, RMC Foods, Bhageswor Sugar Mills, Reliance Sugar Mills and Quality Foods.
The four arrows in the mark point at the four Ps of marketing: product, price, place and promotion. Elite works through all four for every line it carries.
Vision and mission
Vision
“To be Nepal's most trusted FMCG trading partner, setting the benchmark for supply chain integration, distribution excellence and commercial integrity across domestic and international borders.”
Aspiration
Leadership across primary food staples and consumer goods, while scaling international import and export.
Scope
Growing from a domestic trading house into an end-to-end trade management enterprise.
Mission
“To empower industrial manufacturers and enrich consumer lives by delivering high-quality FMCG products through an agile distribution network, strategic manufacturer alliances, innovative market strategies, and an unwavering commitment to trade ethics and supply chain reliability.”
Strategic industrial alliances
Long-term distribution partnerships with leading manufacturers, for product availability and competitive pricing.
Distribution and market reach
A multi-channel logistics and distribution network serving retail, wholesale, institutional and international markets.
Quality and consumer trust
Strict quality control and regulatory compliance for everyday essentials: cooking oil, sugar, processed foods and staples.
Market expansion
Bringing international brands into Nepal, and taking Nepali production to markets abroad.
T.R.A.D.E.: the values behind every deal
Five values, each with the promise it makes to the manufacturers, channel partners and buyers Elite works with.
T: Trust & Transparency
Lasting relationships with producers, channel partners and retailers, built on fair pricing and ethical trade.
Dependable partner terms, clear trade policies and commercial integrity.
R: Reach & Agility
A responsive supply chain that can deliver products quickly to all corners of the country and beyond.
Logistics planned for uninterrupted availability across urban and rural markets.
A: Alliance Leadership
Win-win relationships with key manufacturing partners, so both sides grow together.
Premier brand representation and wider market reach for partner manufacturers.
D: Dependability & Quality
Every product traded meets food safety, freshness and regulatory standards.
No compromise on food standards, storage integrity or compliance.
E: Market Excellence
Market research, demand forecasting and modern distribution, used to help brands reach more buyers.
Data-driven trade planning, competitive pricing and active brand activation.
Four strategic goals
The aims Elite Marketing has set itself for the years ahead, and the objectives under each.
1Supply chain and nationwide reach
Strengthen distribution so the core FMCG categories reach markets across all seven provinces of Nepal.
- Expand warehousing and storage capacity in the key trade corridors: Birgunj, Biratnagar, Bhairahawa and Kathmandu.
- Reduce lead times and stock-outs across distributor, wholesale and modern trade channels.
2Partner growth and a wider portfolio
Grow the reach of anchor manufacturing partners while widening the range in oil, sugar, packaged foods and grain staples.
- Deepen market penetration for industrial partners ABC Oil Industries, RMC Foods, Bhageswor Sugar Mills, Reliance Sugar Mills and Quality Foods.
- Add complementary domestic and international FMCG lines to build a one-stop trade portfolio.
3International trade
Build an import and export division that connects Nepali manufacturers with foreign markets and brings global FMCG brands to Nepal.
- Develop export pathways for Nepali food products into South Asian and diaspora markets abroad.
- Form sole distribution agreements with international FMCG manufacturers entering the Nepali market.
4Modern distribution
Modernise trade operations with digital inventory tracking, demand forecasting and distributor management systems.
- Deploy ERP and inventory tracking for faster order execution and clear supply chain visibility.
- Offer B2B digital ordering to trade partners, retailers and institutional buyers.
Hari Bahadur Rayamajhi
Managing Director
Hari Bahadur Rayamajhi is the founder and Group Executive Chairman of BTI Group. He has been in business since 2000, first in the service sector and later in national and international trading.
A management consultant and registered auditor with an MBA, he is also Managing Director of the group's institutes, C-MAC, NIBM and IBI.
Have goods to move, or a line to supply?
Send a trade enquiry for import, export, supply or a distribution partnership. Elite Marketing replies by phone or email.